Royal Platinum
Making our own fragrance since 2014 — extrait strength, high oil concentration. In 26 countries and more than 140 stores.
Our ranges
Four ranges, one quality standard.
Ranked by actual sales
Best sellers
Why Royal Platinum
We make the fragrance we sell
Since 2014 we have written our own compositions, filled them at extrait strength and put our own name on the bottle.
Scent families
Which scent family are you after?
Scent finder
Find the fragrance that fits you
Tell us how you want to feel, not which brand you like. We'll match you to a profile from over 150 blends — and send you a 3 ml sample to try first.
Where the names come from
The map behind the names
Most of our niche fragrances carry the name of a place. Touch a marker to see which scent comes from where.
How we make it
What sits behind the bottle
- 01
Never tested on animals
Neither our finished fragrances nor the raw materials in them are tested on animals. This is already the law in the United Kingdom, and we ask for the same across our supply chain.
- 02
Cosmetic-grade alcohol
Our fragrances are built on cosmetic-grade denatured ethanol — the purity used in perfumery, suitable for contact with skin.
- 03
Glass and card recycle
Our bottles are glass and our boxes are card — both go in household recycling. The spray head and valve are mixed materials, so please separate them.
- 04
One parcel, same day
Orders leave our Leicester warehouse in a single parcel — we do not split shipments. Anything placed before 3pm goes out the same day.
What our customers say
In our customers' own words
These are reviews shoppers left with us. For an independent view, our Trustpilot profile is open too.
My forever Perfume
Warm, woody and can be worn, any season / any-occasion. This is going to be the perfume I always have on now! So happy to have found a perfect perfume.
OllieNew daily driver
Won this gem via Instagram, and since I've received it been using in everyday, to layer other fragrances, and must say this seem to outshine the other but love the scent profile, shae it has sold out as was looking to get a back up bottle
Hakeem Etti(cologne.Collectionz)30-day returns
No-questions returns on unopened bottles.
30% oil concentration
Extrait strength — close to double a standard eau de parfum.
Free UK delivery over £60
Royal Mail Tracked, dispatched same day before 3pm.
3 ml samples
£4.99 for a 3 ml sample of any scent — try before you commit.